Redhouse Lane strikes gold at FEIEAS
Redhouse Lane has just picked up ‘gold’ in the electronic newsletter category at the FEIEA Grand Prix Awards – its second success in two years. After a ‘bronze’ last year, it won the category this time round with Alumni – a newsletter for AXA University's flagship leadership programme ‘Telemaque’. As the title suggests, Alumni goes out to those who have completed the programme since it began 11 years ago. This includes senior managers and executives from across AXA's global businesses. The aim is to help build and promote the Telemaque network and keep alumni in touch with their peers, as well as previous participants. Combining reports on the current programme, interviews with past and current participants, thought pieces and news about the Group, Alumni has proved a hit with the audience since it was first launched in 2007. AXA University's Laura Cullen, who manages Telemaque, was delighted with the result: “I'm thrilled to have won such recognition and hope this demonstrates the high level of AXA University teams' ambitions for the future. This award reflects AXA University's excellent partnership with Redhouse Lane.” Chris Baker, head of content at Redhouse Lane, was equally pleased to take the gold: “We've worked hard to make sure Alumni is an engaging and useful publication for what is a very diverse audience – from different parts of the world and areas of the business. This award, plus the positive feedback from people across the AXA Group, shows we've got the balance right.”
