Constructing a modern magazine
The flagship stakeholder magazine of Laing O’Rourke, the UK’s largest privately owned construction firm, is being relaunched this summer.
Redhouse Lane is the first creative agency to work on Infoworks, which has been written and designed in-house at Laing O’Rourke since 2000.
The quarterly publication is aimed at clients, partners, government figures and opinion-formers, as well as more than 10,000 Laing O’Rourke employees worldwide.
Infoworks is undergoing a major redesign and taking a fresh approach to content. It will demonstrate the company’s engineering capabilities and innovation on groundbreaking projects, and highlight the people who work on them. It will also report on broader sector issues and future trends, with contributions from industry journalists and insight from guest columnists.
Philip Pashley, Laing O’Rourke’s Head of Corporate Communications, said: “Redhouse Lane was chosen based on its detailed understanding of our brief, a highly creative proposal that lifted the publication to a new level, realistic pricing and, most importantly of all, a team of professionals that possess the energy, passion and commitment to play an important role in the continued growth and development of the Laing O’Rourke Group.”
Rob Jones, Co-head of Editorial at Redhouse Lane, said: “Laing O’Rourke is working on some truly fascinating and pioneering projects. We’re excited about working alongside the communications team to evolve Infoworks into a respected source of thought leadership for anyone with a serious interest in construction.
“We hope the combination of stimulating, knowledgeable features and dynamic design and photography will engage current readers and attract new ones.”
Redhouse Lane will write, edit, design and project-manage Infoworks. The first issue will be published in early July.
