Red House Lane

Ian Samuels
Ian Samuels

PR Manager

30 June 2010

Communications made queasy

Anyone who knows me knows that I love a good bit of Health and Safety and it doesn’t come any better that Klaus the Fork Lift Driver.Whilst definitely not for the faint-hearted, this film is genius.

As Klaus rides around the factory on his first day, leaving death and destruction in his wake, you are left in no doubt the seriousness of the subject matter and the importance of following the safety instructions provided in the film.

The true beauty of this film is the fact that whilst filmed in German, the imagery transcends language barriers and most importantly gets the message across.

The combination of knowing your target audience and great story telling has made this boring subject an internet sensation.

 

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