Copywriter
Communications Consultant
27 May 2010
Content shmontent
The last few weeks all the blogs I’m signed up to (and read, of course) have been about content: content marketing, content strategy, tips for creating scintillating digital content, optimizing content, search and content … I have content coming out of my ears. Good thing, or bad thing?
Communications Consultant
15 April 2010
Old vs. new media?
Election fever has hit. But I have the feeling there’s some parallel-universe thinking going on.
Tagged under:
Communications Consultant
19 November 2009
Prada, Primark or non-specific?
I had a conversation with a clever person recently who had a view on how content differentiates itself in a massively multichannel universe. His view is that content needs to decide which of two clear categories it falls into – niche or mass-market – and then deliver really, really well. For example: opera or The X Factor, The Economist or Heat, Prada or Primark, caviar or chips. Each is really, really good at doing what it does, even if it’s ‘cheap and cheerful’.
Tagged under:
09 October 2009
30 new (and old) things I learnt at the AOP3C Summit
I visited the the Content, Convergence and Creativity Summit of the Association of Online Publishers this week. It was mind melting stuff. I have posted a summary of some of the things I learnt at my blog Content 3.0
22 July 2010
Wikipedantry
I began my career by training as a proofreader, so keeping things consistent is a hobby-horse of mine. Recently I've been drawing up style sheets for Redhouse Lane and some of our clients.
Tagged under: